AEROPLANE JELLY
THE FINAL DESIGN
The final design aims to attract the attention of children through the use of bright colours, bold typography and the use of a relatable character.
This design provides clear vector lines for the eye that encourage users to take in the information in an organised and meaningful way. The use of Metaphor evident within the headline: "Soar Into Your Imagination" aims to encourage children to participate in more active and meaningful play, away from screens, in order to meet the needs of the target buyer (parents) in maintaining the physical and mental health of their children (the target consumer).
This design encourages children and their parents to participate in a collaborative and creative activity whilst waiting for their Aeorplane Jelly to set. This involves the creation and design of a paper aeroplane resembling Bertie and submitting their designs online using the hashtag #bertiecanfly! For additional entries, children are encouraged to submit their physical planes to their local Coles supermarket to be displayed and judged, encouraging a sense of nostalgia for parents in relation to traditional colouring competitions that are less prevalent in modern times.
Winners receive a creative pack from Aeroplane jelly that includes jelly, creative tools and a Bertie Plushie!
